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MSMEs gather to explore emerging marketing trends at seminar

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MSMEs gather to explore emerging marketing trends at seminar

The MSME-Development and Facilitation Office, Ministry of MSME, Govt of India, Cuttack organized a national seminar on new age trends in marketing for MSMEs in Rayagada. A total of 130 MSMEs participated in the seminar.

Discussions were held on digital marketing tools, Government e Marketplace (GeM) registration, modern packaging techniques, intellectual property rights, food safety regulations, schemes of National SC/ST Hub, and marketing support schemes of the Government of India associated with the Government of Odisha.

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Rayagada Collector Swadha Dev Singh emphasized the importance of creating brands and highlighted that packaging plays a vital role in attracting buyers. She also discussed the ease of doing business, single window clearances, subsidies, and facilities provided by the government for the growth of industries.

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