The BJP is working on improving its social media strategies to compete with opposition parties in the upcoming elections. They plan to release new apps that target specific audiences, especially in smaller towns and semi-rural areas. These apps will allow for interactive sessions with party members and bridge any communication gaps. There will also be an app targeting floating voters who may not align with BJP’s ideology but support the party based on its performance. The BJP believes that social media will play a major role in this election, as the number of users has significantly increased. They also recognize the importance of communicating with voters in their own regional languages. This election will test the effectiveness of technology as a key differentiator for the party.
