Telangana has increased the price of beer by 15%. This is the first time the price has gone up since 2020. The new prices will take effect starting today.
A case of beer will now cost Rs 45-50 more. If the tax on beer remains unchanged, the overall price increase might be around 3-4%.
Despite the price hike, experts believe it will not reduce beer sales. United Breweries Limited (UBL), the company that produces beer, is expected to earn an extra Rs 170-190 crore.
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For the next year, UBL’s earnings are expected to grow by 18-20%. Additionally, the company’s profit margin may also improve.
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