Royal Stag BoomBox Kicks Off with a Bang in Hyderabad
Seagram’s Royal Stag BoomBox launched the third edition of its much-awaited music and gaming festival on January 25th in Hyderabad at Boulder Hills. The event, known for celebrating the spirit of “Living it Large,” brought together music and gaming enthusiasts for an unforgettable evening. Thousands of attendees enjoyed performances from some of India’s top artists, making it a night of incredible energy and entertainment.
The festival offered more than just music. Boulder Hills was transformed with vibrant art installations, interactive zones, curated food experiences, and immersive displays. DJ Yogii opened the evening with an electrifying set, setting the tone for the night. Rap star Raftaar followed, delivering his high-energy performance, and vocalist Nikhita Gandhi mesmerized the crowd with her soulful music. The evening concluded with a spectacular act by music maestro Amit Trivedi, who showcased a perfect blend of Bollywood melodies and diverse genres, embodying the festival’s unique vibe.
Adding a twist to the event, the EAFC Face-Off gaming competition between Munna Bhai Gaming and Joker Ki Haveli brought gaming to the forefront. The live matches kept the audience on the edge of their seats, adding an extra layer of excitement to the festival.
Artists Share Their Experiences
Amit Trivedi expressed his joy, saying, “Royal Stag BoomBox is a beautiful celebration of music – raw, authentic, and straight from the heart. Performing in Hyderabad with such an enthusiastic audience was an unforgettable experience.”
Nikhita Gandhi also shared her thoughts, stating, “This platform is all about experimenting and breaking boundaries through music. Performing here in Hyderabad was truly special, and I’m excited for the upcoming show in Mumbai.”
Raftaar praised the festival’s energy, saying, “For me, it’s about taking the crowd on an energetic and emotional ride. Hyderabad brought the fire tonight, and I’m grateful to have been part of this amazing event.”
DJ Yogii added, “My goal is to make the crowd move and feel alive through music, and this event turned into one big, unforgettable party.”
Gaming Meets Music
Gaming influencers also highlighted the unique integration of gaming with music. Munna Bhai Gaming called it “revolutionary,” while Joker Ki Haveli added, “The live gaming face-offs added an electrifying new layer to the event, and I loved being a part of it.”
What’s Next for Royal Stag BoomBox?
Kartik Mohindra, Chief Marketing Officer at Pernod Ricard India, explained the vision behind the festival, saying, “Music has the power to unite people and create magical moments. With this third edition, we’re blending Bollywood melodies with hip-hop beats, along with art and cultural experiences, to resonate with today’s youth.”
Yatish Mehrishi, CEO of ENIL, echoed this sentiment, adding, “Royal Stag BoomBox is where innovation meets culture. This edition raises the bar by delivering joy and unforgettable memories for music lovers nationwide.”
Beyond live events, the festival will also produce in-studio collaborations featuring original tracks blending hip-hop and melodic elements. These singles, along with music videos, will be released across digital platforms.
Upcoming Shows
The third edition of Royal Stag BoomBox promises more thrilling performances as it travels to other cities. Upcoming shows include:
– Mumbai: February 1, 2025, at Anand Nagar TMC Ground, featuring Armaan Malik, Nikhita Gandhi, Ikka, and DJ Yogii.
– Gurugram: February 8, 2025, at Huda Ground, with performances by Armaan Malik, Neeti Mohan, Raftaar, and DJ Yogii.
– Guwahati: March 1, 2025, at Saru Sajai Stadium, featuring Armaan Malik, Nikhita Gandhi, Ikka, and DJ Yogii.
With its unique mix of music, gaming, and cultural experiences, Royal Stag BoomBox continues to push boundaries and create a platform where today’s youth can truly “Live it Large.”
