The MSME-Development and Facilitation Office, Ministry of MSME, Govt of India, Cuttack organized a national seminar on new age trends in marketing for MSMEs in Rayagada. A total of 130 MSMEs participated in the seminar.
Discussions were held on digital marketing tools, Government e Marketplace (GeM) registration, modern packaging techniques, intellectual property rights, food safety regulations, schemes of National SC/ST Hub, and marketing support schemes of the Government of India associated with the Government of Odisha.
Rayagada Collector Swadha Dev Singh emphasized the importance of creating brands and highlighted that packaging plays a vital role in attracting buyers. She also discussed the ease of doing business, single window clearances, subsidies, and facilities provided by the government for the growth of industries.