The Bhadrachalam Sita Rama Chandra Swamy Devasthanam has released a 2024 English New Year calendar that includes all significant festivals. The calendar is priced at Rs 120 and is gaining popularity among devotees. It is a six-sheet, fully oil-colour printed product measuring 20/30 inches.
The initial print run of five thousand calendars is available for purchase at the Devasthanam Publicity Department stall and the cultural programme venue organized for Adhyana Dinotsavam. The calendar was officially unveiled in Hyderabad by Minister of Religion Konda Surekha and Devasthanam Executive Officer (EO) L Ramadevi.
The calendar not only showcases monthly festivals hosted by the temple but also includes details of Hindu festivals, tithulu, nakshatras, colours, and more. It was curated under the guidance of TTD Asthana Siddhanti.
Tirumala Tirupati Devasthanam Asthana Siddhanti and Panchangarta Tangirala Venkata Krishna Purna Prasada Siddhanti played important roles in calculating and overseeing the creation of this calendar.
In 2012, the Bhadrachalam Devasthanam introduced the English New Year calendar for the first time. However, subsequent Executive Officers did not prioritize this initiative. The current EO has been instrumental in implementing various policies, such as online pujas, ticket sales, Prasad counters, and others. These efforts have received praise from devotees and have led to increased temple income through schemes like Annadanam and e-tickers.
EO Ramadevi spearheaded the calendar project, completing its creation and initiating sales for the devotees.