The Cyberabad Traffic Police in Hyderabad used a funny video to spread awareness about road safety. They used meme language to connect with motorists and convey their message. In the video, actor Rajinikanth from the movie ‘Baba’ declines unsafe helmets and promotes using a fully covered ISI-marked helmet. The authorities shared the video on Twitter, mentioning that 214 bike riders have died in Cyberabad this year, with 86% of them not wearing helmets. They also emphasized the importance of wearing a good-quality helmet for safety. This approach shows how the traffic police are using various tactics, including memes, to effectively communicate with motorists and raise awareness about road safety.
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