This summer, American beer is becoming more popular than domestic beer in Hyderabad. People are saying they like the taste of American beer more and that it’s less sour. Because it’s so hot outside, a lot of people are buying beer from licensed wine shops and bars. Before, people mostly drank beer during lunch, but now they are drinking it in the evening too.
Techies and corporate employees like American beer at night, while young people prefer it during lunchtime. Brands like Budweiser, Block Buster, and Miller Lite are more popular now than local brands like Kingfisher and Bira. People like lager beer because it’s less sour and easy to drink in the heat.
Youth who visit bars and pubs in the IT hub and Hitech City areas prefer beer in tins because it’s easy to carry and drink. Telangana State Beverage Corporation officials say that a record number of 60 lakh cases of beer were sold during May 2019, and they expect to sell even more this May.
