Seagram’s Royal Stag BoomBox – The Original Sound of Generation Large – has launched its third edition with a grand event at Boulder Hills in Hyderabad, Telangana. This festival is a unique blend of Bollywood melodies, hip-hop beats, art, culture, and gaming, offering attendees a multi-sensory experience.
The night began with a thrilling performance by DJ Yogii, who set the mood with his high-energy beats. Next, rapper Raftaar took the stage, captivating the audience with his famous tracks. Singer Nikhita Gandhi followed, impressing everyone with her versatile vocals. The evening ended with a dynamic performance by Amit Trivedi, whose electrifying set perfectly highlighted the festival’s fusion of musical genres. Adding to the excitement, the event featured an EAFC Face-Off gaming competition between Munna Bhai Gaming and Joker Ki Haveli, bringing a fresh gaming element to the celebration.
Reflecting on the experience, Amit Trivedi shared, “Royal Stag BoomBox is a celebration of music – raw, authentic, and heartfelt. Performing in Hyderabad with such an enthusiastic crowd was euphoric.” Nikhita Gandhi added, “BoomBox is about pushing creative boundaries. Performing here was unforgettable, and I’m excited for my next show in Mumbai.” Raftaar expressed his enthusiasm, stating, “BoomBox is where the beats hit hard, and the vibes are always on point. Hyderabad brought the fire tonight.” DJ Yogii also shared his excitement, saying, “It was thrilling to open the night for such incredible performances.”
The festival’s innovative combination of music and gaming received praise from gaming influencers. Munna Bhai Gaming, who participated in the EAFC 24 showdown, said, “The crowd’s reaction was incredible. This is exactly what the gaming community has been waiting for.” Joker Ki Haveli echoed these sentiments, appreciating the live gaming face-offs that brought a new dynamic to the event.
Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, highlighted the festival’s mission, saying, “Music has this remarkable power to unite people. This third edition of Royal Stag BoomBox blends Bollywood melodies with hip-hop beats, elevating the youth experience and celebrating the brand’s philosophy of Living It Large.” Yatish Mehrishi, CEO of ENIL, added, “BoomBox brings people together through music, innovation, and culture. We are thrilled to be part of such a special platform that celebrates diversity and creates unforgettable memories.”
In addition to the live performances, Royal Stag BoomBox will also produce in-studio collaborations. These will feature original tracks blending melodic and hip-hop elements, accompanied by music videos. The content will be released across digital platforms, continuing the celebration of India’s diverse music culture.
With its Hyderabad launch setting the tone, the third edition of Royal Stag BoomBox promises an exhilarating series of performances and events in the coming season.
