The Telangana State Road Transport Corporation (TSRTC) has recently launched a new ‘Dynamic Pricing’ system for online ticket bookings. This system will be implemented on a pilot basis for 46 services on the Bengaluru route. The dynamic pricing system will be available from March 27 for services to Bengaluru from Hyderabad, Warangal, Karimnagar and Khammam.
The dynamic pricing system is already being used in other reservation services such as private bus operators, hotels, flight bookings, and trains (tatkal service). The ticket prices will fluctuate depending on parameters such as the number of passengers, traffic, and demand. If there is less traffic, the ticket price in this system will be lower than the normal fare. In case of high demand, there will be changes in the charges accordingly. The dynamic pricing system uses advanced data analysis and machine learning algorithms to determine the charges based on market demand.
Private bus operators only strategy of pricing in other states is by comparing it with RTC. “Private operators are charging exorbitantly even on normal days. But on peak days, ticket prices are usually increased. We have decided to introduce the dynamic pricing system in online ticket booking to provide affordable and budget-friendly travel when compared to the private operators and also reach more people. Due to this system, unseasonal ticket prices would be 20 to 30 per cent less than the original fare. Peak season would have the inverse effect respectively,” said Sajjanar.
Passengers can book the seats of their choice through the online booking system. The tickets will be made available online one hour before the service starts. They expressed the hope that a dynamic pricing system will help attract passengers for day to day services.
Sajjanar further said that the intention for implementing a dynamic pricing system is to provide quality and better services to passengers. The advance reservation facility is being provided in TSRTC buses for up to 60 days. It is advised to book the tickets on the official website of the organization www.tsrtconline.in.
